Anti-Counterfeit Solution for Pharma & Nutraceuticals

Why Anti-Counterfeit Solution for Pharma & Nutraceuticals is needed?

Every year millions of patients consume fake medicine unknowingly. This leads to negative effects on their health. Companies in turn face lawsuits for a product that was faked by someone else.

According to the US trade representative office’s annual report on intellectual property protection and review of notorious markets for privacy and counterfeiting, studies have suggested that up to 20% of all drugs sold in the Indian market are counterfeit.

Problems of Counterfeiting

- No proper way to verify product originality.
- Consumers get duped with fake products.
- Fake pharma and nutraceutical products can have a bad effect on consumers health.
- Leads to legal troubles for the brands.

Problems of Untracability

Low supply chain visibility.
Tempered product information misleads the consumers & brands.
No proper mechanism to stop product diversions
Leads to legal troubles for brands.
It is difficult to trace the problem source.

We offer anti-counterfeit solution for pharma & nutraceuticals, that can cater to these problems. Our solution uses copy proof smart labels based on the uncloneable label technology. These labels can be used for product verification, counterfeit detection, tracking, and tracing the product.

Solution to these Problems

Smart labels with uncloneable technology.
A sophisticated engine having rule-based digitized loyalty and customer engagement.
Automated and Semi-Automated Track & Trace platform.
One-Stop solution to solve problems related to counterfeiting, digitized loyalty and track & trace using a single label.

Our Solutions

#1

Brand Protection

- Provides unique identity to each product item using smart labels.
- Pre-Purchase and Post-Purchase verification through SMS, WhatsApp, Web, or App.
- Can be scanned by consumers, field Staff & mystery auditors.
- Automated identification and generation of reports and field anomalies.
- Comprehensive real-time analytics.
- Anti-counterfeit solution for pharma & nutraceuticals solutions.

#2

Digitized Loyalty Program

Rule-based customized loyalty campaigns can be carried out for the beneficiaries.
Real-Time configurations can be made in the campaign for products in factory or market.
The campaign can be targeted to selected users.
Reward Users through cashbacks, loyalty points, vouchers, gifts, etc.
Notify users through SMS, Email & App.