Brand Protection of Fashion and Luxury Products
Do Fashion and Luxury products need Counterfeiting protection?
Counterfeiting in products like perfumes, bags, apparels, jewellery, etc. has increased substantially in the past few years. Counterfeiters dupe customers with fake items who purchase it as original products. This not only affects customers but also brands. Our anti counterfeit solution for Fashion and Luxury Products, helps in safeguarding the interest of both brands and their customers.
According to studies done The global market for fake products is growing at a fast pace — where garments, shoes, watches, leather merchandise, and jewelry are served as genuine products. World over counterfeit products take away more than $500 billion from the fashion industry every year.
Problems of Counterfeiting
- No proper way to verify product originality.
- Consumers get duped with fake products.
- No proper way to register or verify the warranty.
- Effects customer experience & Brand’s goodwill.
- Consumers opt for competitors Brand.
Our solutions for brand protection of fashion and luxury products can help in overcoming these problems. It includes copy proof smart labels/tags based on the uncloneable label technology that can help in product verification and identification of counterfeit in cases of online or offline markets. It also can be used for customer loyalty & engagement programs and digital warranty activation.
Solution to these Problems
- Smart labels/ tags with unclonable technology are attached to the product.
- A sophisticated engine having rule-based digitized loyalty and customer engagement.
- One-Stop solution to solve problems related to counterfeiting, Digitized loyalty, Track& Trace, and warranty protection using a single label.
Our Solutions
#1
Brand Protection
- No proper way to verify product originality.
- Consumers get duped with fake products.
- No proper way to register or verify the warranty.
- Effects customer experience & brand’s goodwill.
- Consumers opt for competitors brand.
- Solution for Brand Protection of Fashion and Luxury Products.
#2
Digitized Loyalty Program
- Rule-based customized loyalty campaigns can be carried out for the beneficiaries.
- Real-Time configurations can be made in the campaign for products in factory or market.
- The campaign can be targeted to selected users.
- Reward users through Cashbacks, Loyalty Points, vouchers, gifts, etc.
- Notify users through SMS, Email & App.
#3
Track & Trace of the Products
- Provides complete details on the supply chain in real-time.
- Individual or multiple product items can be tracked and traced.
- Important information on the product can be derived .
- Fully-Automated and Semi-Automated system setup.
- Product diversion and unauthorized distribution tracking.
- Customized deployments based on requirements.
- Comprehensive and real-time analytics.
- Brand Protection of Fashion and Luxury Products
Benefits of the Solution
Easy Product Verification
Protects Brands and Consumers from Counterfeiting
Comprehensive Analytics in Realtime
Traces illegal activities related to counterfeiting
Creates a direct link between Consumer and Brand
Effectively run a Loyalty Campaign
Engages Users and Provides their Feedback
Automated Warranty activation and protection
