Brand Protection for Wines and Spirits
Why is Brand Protection for Wines & Spirits important?
Counterfeiting has become a serious issue worldwide in this domain. Every year many thousands of deaths are recorded due to the consumption of fake liquor. Consumers often fail to identify fake liquor as it looks exactly like the original. Brand protection for wines and spirits is required.
Problems of Counterfeiting
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- No proper way to verify product originality.
- Consumers get duped with fake products.
- Leads to legal troubles for the brands.
- It cannot be known by the customer if the bottle is refilled with spurious content.
- Fake liquor has negative effects on consumers health.
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Problems of Untraceability
- Low supply chain visibility.
- Tempered product information misleads the farmers & brands.
- No proper mechanism to stop product diversions.
- Leads to legal troubles for brands.
- It is difficult to trace the source of the problem .
Our Anti-Counterfeit & Brand Protection solutions for Wines and Spirits can cater to these problems. It uses copy proof smart labels based on the uncloneable label technology. These labels can be used for product verification, counterfeit detection, tracking and tracing the product.
Solution to these Problems
- Smart labels with uncloneable technology
- A sophisticated engine for scan anomalies detection
- Automated and semi-automated Track & Trace platform.
- One-Stop solution to solve problems related to counterfeiting and Track& Trace using a single label.
Our Solutions
#1
Brand Protection
- Provides unique identity to each product item using smart labels.
- Pre-Purchase and Post-Purchase verification through SMS, WhatsApp, Web, or App.
- Can be scanned by consumers, field staff & mystery auditors.
- Automated identification and generation of reports and field anomalies.
- Comprehensive real-time analytics.
- Brand protection for wines and spirits
#2
Track & Trace of the Products
- Provides complete details on the supply chain in real-time.
- Individual or multiple product items can be tracked and traced.
- Fully automated and semi-automated system setup.
- Product diversion and unauthorized distribution tracking.
- Comprehensive and Realtime Analytics.
Benefits of the Solution
Easy Product Verification
Protects Brands and Consumers from Counterfeiting
Comprehensive Analytics in Realtime
Prevents Product Diversion and Un-Authorized Distribution
Provides Direct Feedback from Users on the Products
