We trust brands to get quality products or services as the brand speaks about the customer experience. Building up a brand value is one of the most difficult tasks as it takes a lot to own the customers’ trust. Brand value is all about a company’s pride, and a good brand image shows years of relentless hard work. Generally, people depend on a brand to get quality goods.
When it comes to sportswear, people don’t generally deviate from the brands and agree to pay more to get premium quality products. But with the rise of counterfeit goods, the brand image of any premium companies is getting tarnished easily; as customers are relying on these goods without any suspecting and when they get to know that the quality is far more inferior than the original product, the brand value gets tarnished, and brand loses a loyal customer.
Why Counterfeit Is Popular In Sports Wear?
Premium sports companies like Adidas, NIKE, Reebok etc., have built their strong reputation by producing top-notch sports goods which are durable, stylish, customized and look and give a feel of premium and sophistication. The years of hard work have made them some of the most reliable and premium brand owners in the sports world. The sports world is diverse as they manufacture apparel, shoes, and equipment. The demand for sports goods is very high, and many buyers are ready to pay more to get premium quality products. At the same time, developing countries have a very large scale of laborers who can be tapped easily to make fake goods easily. Thus with the help of cheap labor, counterfeit goods manufacturers easily imitate premium sports products and can sell them to a huge customer base at a very attractive price. That is why counterfeiting is so random in the sports market, as swelling fake sports goods proved to be a very lucrative business.
Counterfeit Sports Products Are Dangerous For Users
Besides causing a lot of damage to the brand, like destroying brand reputation, cutting down sales and overall revenue generation and impacting the economy, counterfeit sports products also seem very dangerous to the users and players. Premium sports products like safety gear, helmets etc., provide optimum protection from any undesirable physical injury. But fake sports goods are made of substandard materials with cheap labor without proper and advanced engineering techniques. Furthermore, like premium sports goods, it does not go through any quality checking protocols; therefore, they can’t perform as well as the original product. So, under any strenuous situation, it gets easily damaged and is fatal for the users.
Who Is At A Risk?
We all understand that the dupe products are always of an inferior quality. This could massively harm the players on the field and can result in unwanted mishaps. But sadly, most players are at risk of using counterfeit goods unknowingly. As safety gears are designed to protect the player during any sports injury, fake products fail to provide optimal support, which causes fatal injury, as counterfeiters are only interested in making easy money. Hence, they are not concerned about the quality of goods, as well as the safety and security of the user. Hence user experience is compromised and health concerns are at stake.
How To Resolve It?
These days, many options are available for the sports manufacturer to review and register a report against counterfeit products. However for complete protection LetsVeriFy’s Beadal Tag is the only viable option as it can easily resolve the issue by tracking and tracing products throughout the supply chain.
Conclusion
Technology these days has allowed effortless and straightforward authenticity verification across the supply chain. LetsVeriFy is a trusted name in the industry that offers a wide range of advanced and easy-to-use anti-counterfeit labels technology. With these cutting-edge anti-counterfeit technologies, sports manufacturers no longer need to worry about their reputation loss and consumers can also stay safeguarded from fake goods.