What are Copy Proof Labels?
In simple terms it means labels that cannot be copied/ replicated/cloned. Nowadays counterfeiters can create exact replicas of an original product along with all its security features. It’s even difficult for both the end-consumers and the company staff to differentiate between the two. A copy proof QR label prevents counterfeiters from replicating it on the fake product and helps users to identify the fake. Copy proof labels can have different overt or covert features.
When a new product is developed and launched in the market, it always faces the threat of counterfeiting, which can significantly impact the brand’s goodwill, growth, and revenue. Product development and launch already require huge investments on the company’s part, and hence, it is crucial to ensure that these important investments and resources do not go to waste. One of the most effective ways to prevent counterfeiting is by opting for copy proof QR labels that present themselves as a low-cost but efficient solution to help enterprises and consumers determine the authenticity of products. QR codes have been integrated into our everyday lives for different purposes, but using them to create copy proof labels can help companies in deriving instantaneous results and accurate detection that can prevent counterfeiting more effectively and extensively.
The Rise of Counterfeiting and Threat to Brands
Counterfeiting is omnipresent- almost every industry is heavily impacted and affected by fake and counterfeit products in circulation and as technology advances, these counterfeit products become more difficult to track and companies struggle with the differentiation process. According to the Global Brand Counterfeiting Report of 2018, the amount of total counterfeiting around the world reached an appalling $1.2 trillion in 2017 and was set to reach $1.82 trillion in 2020. This included the counterfeiting of different products and equipment across various industries and its spread can be attributed to the growth in global trade through increased use of technology that can be leveraged to trick consumers and enterprises. In this technologically driven era where digitization is being welcomed with open arms, unsuspecting consumers can fall prey to the advanced counterfeiting methods that make it extremely difficult to determine the authenticity of products. Hence, the rise of counterfeiting and fake products is a global threat faced by almost every industry in existence and needs to be dealt with immediately and effectively through brand protection solutions, such as the ones offered by LetsVeriFy.
How Counterfeit Infiltration Can Damage Brands
Counterfeit infiltration can occur in the supply chain, especially when it is not being tracked and traced by suppliers. While original equipment manufacturers can usually weed out counterfeit or fake supplies that enter their facilities through traditional methods such as random sampling and non-invasive testing methods and techniques, it is simply not enough. Moreover, the supply chain outside the facilities is highly susceptible to counterfeiting despite the best efforts by companies, and counterfeited goods can infiltrate into the retail supply chain and tarnish the company’s or the manufacturer’s brand image and overall revenue. This can happen through offline or online retail stores, and sometimes even through service centers that might not be obtaining their supplies from the actual and verified manufacturer. Hence, counterfeit infiltration is a problem that is only growing and is affecting brands across different industries.
Copy-Proof Labels are The Ultimate Solution
Copy proof QR labels are emerging as effective and viable solutions to counter the problem of fake and counterfeit products across various industries and involve a simple copy proof label identification mechanism that can help verify the authenticity of products at various stages in the supply chain. Original product manufacturers can leverage this innovative and instantaneous solution to differentiate their products and equipment through unique and copy proof QR labels that contain precise and specific information regarding the same, including but not limited to part of product name, factory of manufacture, model number, batch, date of manufacture, and so on. Copy proof QR labels can be displayed on the outer packaging of the SKUs shipped by the manufacturers to improve overall accessibility for scanning, either by the sales representatives or the customers themselves. The quick, seamless and convenient nature of the verification process of copy proof QR labels can help in determining the genuineness of products within minutes and help companies fight fake and counterfeit products easily and effectively. Moreover, the pre-requisites for the implementation of such advanced and convenient anti-counterfeit solutions are simpler and much more accessible, and affordable. Hence, copy-proof QR labels are the ultimate solution for fighting fake and counterfeit products in circulation to help brands in protecting their image, revenues, and ensuring maximum customer satisfaction.
Advantages of Copy-Proof QR Labels
Several advantages come with implementing brand protection solutions in the supply chain, and the use of copy-proof QR labels is one of the best ways to counter the infiltration of fake products in the supply chain and maintain and preserve the authenticity of products. LetsVeriFy’s smart copy-proof QR labels are based on a sophisticated and unclonable label technology that can serve multiple purposes at once. These include product verification, counterfeit detection, and accurate and instantaneous tracking and tracing of products. Moreover, they act as advanced engines for detecting different anomalies and send out instant reports in case irregularities in the supply chain are detected, making it easier and faster for companies to identify potential infiltration threats. Copy-proof QR labels are extremely accessible and easy to use, both by the manufacturers and the end customers. These smart labels can be easily scanned by mystery auditors, field staff, and consumers through their smartphones, and can help them determine if a product or shipment is authentic or fake. Moreover, these copy-proof QR labels employ advanced automation for the identification and generation of instant reports and field anomalies to provide comprehensive real-time analytics to help companies stay ahead of counterfeits and closely study their trends and patterns to avoid any incidents in the future. Hence, due to the plethora of advantages provided by copy-proof QR labels by companies such as LetsVeriFy, they are emerging as a viable and effective solution to counter the problem of fake products and are helping brands in safeguarding their image, maintaining their authenticity, and increasing their revenues by a significant margin.
It is no secret that companies are doing their best to fight counterfeit products in circulation, however, some technologies exist to help them better and improve their efforts such as copy-proof QR labels that are a part of brand protection solutions provided by LetsVeriFy. These sophisticated and effective advancements make it difficult for counterfeiters to function in the global market, and hence solutions like these provided by LetsVeriFy help in building stronger brands and forging better customer relationships in the long run.