The beauty and glamor world revolves around new ideas and advanced beauty solutions. From advanced skin care products to refined cosmetics, all are evolving continuously to produce a better version of themselves. Cosmetics cover a great part of the beauty world and are popular among women of all ages. These days even men are getting interested in it, and lots of beauty brands are bringing cosmetic lines specially designed for men. Makeup products are not only considered cosmetics; skincare essentials and basics are also known as cosmetics.
Cosmetics include a wide range of products targeted to various consumer groups of all ages as it is a personal care product and is directly used on skin and hair. Hence, quality is essential to reduce or prevent any adverse effects or allergic reactions. Renowned skincare brands like Lakme, Maybelline, Loreal and many more have created a strong reputation among the masses, and that is why a huge group of people rely on these brands and trust their claims.
But simultaneously, availability of fake and duplicate cosmetics are also on the rise, and many people are falling prey to it. Fake cosmetics not only affect the brand by tarnishing its reputation but also negatively impact the overall economy and harm the client in various ways. Let’s see the harmful effects of using fake cosmetics.
Effects On Consumer
- Consumers are the first to bear the consequences of counterfeit products, as do people using fake cosmetics. Fake cosmetics are prepared by using substandard products which are not tested; neither are they comedogenic, nor do they use any high-grade ingredients. As a result, they are harsh on the skin and cause serious allergic reactions, which might need medical help to resolve.
- The long-term usage of fake cosmetics products can alter the skin’s DNA, resulting in issues like permanent scarring or damage. In addition, it can alter the skin color permanently and causes serious issues like sunburn or skin darkening.
- Fake sunscreen also causes serious issues and isn’t able to protect the skin from harmful UVA & UVB rays, and thus fatal diseases like skin cancer can occur despite taking protection against the sun.
- Besides forming allergies, various issues like eruption, inflammation, skin rashes, blemishes and even breakout can occur anytime.
- Last but not the least, cosmetics are not only meant to beautify but are also designed to maintain the skin. Therefore using fake products doesn’t make any difference to your skin but damages it further than repair. Furthermore, beautifying cosmetic products like lipstick, eyeshadow etc., are used on sensitive body parts, so it needs to be fine and tested. But using these fake beautifying cosmetics can cause fatal infections or great damage.
Effects On Brands
- Brands are also not getting away from the adverse effects of counterfeit products; they are bearing burns. Among all the other counterfeit goods, cosmetics can show instant reactions and immediate responses from consumers.
- Loss of reputation is one of the first issues a brand may face when many customers complain about the quality of these fake products. The brand image they have built for all these years might get easily furnished.
- The second biggest issue is the loss of revenue, as reliable customer groups started spending more on imitating products, resulting in poor sales and cutting down the overall revenue generation.
- But one of the biggest issues is losing loyal customers. Customers are the backbone of a company, and it takes a lot of effort and planning to create a loyal customer database. But unfortunately, fake cosmetics products can easily demolish the reputation, and a brand starts to lose its loyal customers.
How To Protect Your Cosmetic Brand?
Various advanced technologies are coming forward which will help you to protect your brand against counterfeiting. By implementing these hi-tech solutions, you can get online and offline protection.
Conclusion
Counterfeiting is a dangerous crime that has a long-term adverse effect on the economy, brands, the job market and consumers. At LetsVeriFy, we provide innovative and advanced solutions against counterfeiting goods so that you can protect your reputation, business and loyal customers against its grip.