The success and overall growth of a brand lie in the hands of a satisfied customer. It is the reason why customer loyalty matters a lot to brands. You need to win and maintain the trust of the target audience to grow further. The study says that repeat customers spend up to 67% more as compared to new ones. Building a cordial relationship with them will help you win over the tough-competition prevailing today. How? They’ll choose you every time, benefit from your product or service, keep coming back for more, and spread positive word of mouth among their close ones to try your offerings.
What is customer loyalty
Customer loyalty shows the willingness of both new and old consumers to continue engaging in and purchasing your product or service. To sustain and survive in today’s time, you just rely on catchy slogans or celebrity endorsements anymore. You need to put in more effort. The constant engagement will help your customers to think positively about your brand. Customer loyalty matters a lot to boost repeated sales and revenues. It will bring in potential customers and better recommendations for your products and services.
How to improve customer engagement and boost sales?
Driving engagement with your customers is a perpetual process. Incorporate these strategies in your business:
- Enhance your customer experience
Your experience with your customers will decide whether they will come again to you or not. Around 84% of brands that constantly work on improving their customer experienced increased revenue after some time. You need to go beyond your customer’s expectations, pay attention, and identify the areas that demand improvement.
- Incorporate QR based customer loyalty programs
It is a digital era where most transactions take place online. Trust and loyalty of customers hits a low every time they receive a counterfeit product. The need for viable digital solutions is real. A QR-based customer loyalty program is an
effective solution to fight the cheap practices of counterfeiters and save the goodwill of a reputable brand.
You need to adopt this QR-based customer loyalty program to attract and retain consumers over a traditional loyalty program. It will help you build an emotional connection with your consumers and the supply chain. The unclonable technology prevents the copy and misuse of your products. Your consumers can scan the code to check the authenticity of the product and exclusive earn rewards. A real consumer engagement strategy in every sense!
- Seek out customer feedback
To get the right image of your brand performance, a timely assessment of customer feedback is necessary. Sending out surveys, asking questions on phone calls, and keeping track of your ratings are some of the ways to get honest customer feedback. Based on it, you have to work accordingly to improve your engagement with customers. With the QR based customer loyalty program you can easily keep track of customers feedback.
- Leverage conversational marketing
The idea of 9-5 is not practical anymore. Digital marketing will yield much better results in comparison to offline methods of customer engagement. Consumers tend to expect an immediate response to their queries. Conversational marketing tools like chatbots or automated emails can help you immensely. It’s time for you to leverage Artificial Intelligence (AI) and create better customer experiences.
The opportunity for a brand turns massive when it manages to capture consumer attention and get them on board. You have to work actively to connect and interact with your customers in every possible way. Whatever strategy you apply, be consistent in it. Just make sure that you are incorporating the QR-based customer loyalty program to prevent the supply of counterfeit products. Connect with LetsVeriFy and explore our digital solutions.