How to identify original products?
Is this product original?
What is the best way to verify products?
Most of us would have come across questions like how to spot a fake product? many times when purchasing a new product. Counterfeit products are made and sold with the main intention to trick the consumer into thinking that it is an Original Product. Counterfeiters try to make their product exactly identical to the original product and in most cases, it’s even hard for the brands to differ between the original products vs fake products.
Here are few steps on how to spot a fake product-
Do some research before purchasing?
1st thing that you need to do before purchasing a product is to go on to the website of the Brand of that product and see if they have specified a way to verify it. You can also call the Brand’s helpline and ask them about verification of the product, plus they can also guide you on where to purchase online & offline and what to look on the product in order to verify it.
Look for Advance Security labels
These days many Brands are putting advance security labels on their products. Unlike holograms, these security labels have QR Codes, Scratch Pin, Unique Codes/Patterns, Unique 3D Patterns, etc. that can be scanned by the consumer to verify the product’s originality. Various mediums are available to users like SMS, Website, or Mobile App to ascertain that the product is original or fake.
Analyze packaging and quality of the product
Counterfeit products may differ in terms packaging and quality. You have to analyze these two things closely after purchasing the product. Look for-
- Grammatical mistakes– Counterfeit products can be easily identified through wrong spelling (an extra or a missing letter) or grammatical errors.
- Bad packaging– This is a dead giveaway as good brands and businesses take a lot of care and spend a lot of money on packaging. If the item is shabbily packed, the seal is broken, doesn’t fit properly in the box, uses substandard material like cheap plastic or sagging cardboard, take it as a sign of counterfeiting.
- Poor quality of products– The quality of counterfeit products is usually suspect, with cheap alternatives used in place of the original. The material can be tacky plastic, fake leather, cheap glass, poor quality cloth, old or used parts in electronic appliances and gadgets.
Some counterfeit products may be more identical and thus can be difficult for the first-time buyers to differentiate. What you can do is search online about the product, about its packaging and quality and you may find some answers to it.
How to identify and avoid fake products on online market place?
As much as any online market tells that all products sold there are original, many of us are still skeptical about it. Unauthorized and Rogue sellers are known to sell counterfeit products on these platforms as many reports from government and concern agencies have pointed it out. So it is important to take precautions when purchasing a product from online markets
Always purchase products from authorized seller, avoid products if being sold at rates much below market, read reviews before making purchases, you can also call the company helpline to know the authorized online seller or key points to check the products genuineness
These steps can help you in identifying fakes products in most cases
Unavailability of a really effective anti-counterfeiting solution is one of the notable reasons why many major brands in Apparel, Footwear, Sportswear, Luxury, etc. segments have still not adopted such measures which gives the power directly in the hands of the end-consumer to verify their products.
Our anti-counterfeiting solution solves this very problem by assigning Unique and Uncloneable Identity to each product which is verifiable via Mobile App, Website, WhatsApp and SMS mediums. It has other benefits like connecting consumers with the brands along with insightful analytics on the field product scan data for the brands.
Hope you liked our article and please do suggest in the comments below with what brand you faced difficulty in verifying the products.
