Social media and the internet have taken the business world by storm and has been prospering ever since. Today, all kinds of organizations, from start-ups to big multinational companies, access online platforms to expand their outreach worldwide. It is the ultimate power to build your brand and achieve success. However, with great power comes great responsibility. Brand protection and authentication along with PRODUCT TRACEABILITY should be the topmost priority and responsibility for organizations.
The pandemic has further led to drastic reforms in business models. A large portion of the consumer base has taken to the online platforms for even their basic purchases. Since every second business is online, the number of counterfeiters and infringers has also increased.
Why is Counterfeiting the biggest threat to a company??
Counterfeiting refers to forging something authentic, from products and services to the intellectual property of a company. With easy access to technology, counterfeiting has actually turned into a serious business, no matter how illegal and unethical it is.
Let’s see the important areas where it hits:
- Brand Integrity
- Brand Value
- Customer Trust
- Customer Loyalty
- Sales
- Client Base
Pretty clear how it targets the core of an organization!
Investing in Brand protection and anti-counterfeiting solutions, therefore, becomes essential.
Brands across the globe have experimented through complex designs and packaging but in vain. One of the solutions that bubbled under was using only QR codes and hologram labels. It did work out for a while, but counterfeiters and infringers found their way around. Since printed QR codes are easy to duplicate and when tagged on counterfeited products they verified them as authentic products. Well, a serious blow to customer loyalty, isn’t it? In addition to this, it is very simple to pull out and place QR tags on the counterfeited products.
Comes the unclonable technology to the industry, as a savior.
The Concept That Makes It A Success
Unclonable Technology based on PUF (Physical Unclonable Function) ensures unambiguous product authentication.
A physical unclonable function (PUF) exploits inherent randomness introduced during manufacturing to give any physical entity a unique ‘fingerprint’ or trust anchor. They are of potential use in a variety of applications like anti-counterfeiting, identification, and authentication.
Now, the question is how does this uniqueness come, and isn’t there any chance that it will be replicated?
First, the uniqueness depends totally on the physical structure which differentiates from one other because of the presence of arbitrary factors during manufacturing. Since no algorithm is being used in creating unique, differentiated structures, the possibility of iteration is very unlikely.
Next, the question that arises is How Unclonable Technology verifies it? Verification is done through digital analysis that is done by the system through various mechanisms and physical analysis done by the users
How is it helping the industries?
Through non-clonable labels!!
Modeled on PUF, copy proof and non-clonable labels have entered the market and have been successfully protecting the brands and securing their authentication since then. The success of diminishing the forgery has been increased highly.
Today, unclonable technology is suitable for almost all Industries and domains . We are listing a few below:
- Automobile
- Agriculture
- Electrical
- Personal care and beauty
- Apparel
- Pharmaceutical
- Nutraceutical
- Sports
- Alcohol
- Documentation
LetsVeriFy has further researched and explored the technology and has introduced BeadalTags that aim to completely eliminate the possibility of counterfeiting of the brand or its products. The labels are fabricated with unique differentiated patterns.
Why is it the best brand protection and anti-counterfeiting solution?
Copy-proof labels
The randomness in each microstructure ensures no two tags or codes will be similar. These patterns are generated without any human intervention during the manufacturing process making it impossible to replicate them virtually. The products can be verified through any easily accessible apps like WhatsApp or SMS. Other platforms include Generic QR code reader, LetsVerify, and a website. Since every single unit has a different tag, it complicates matters for counterfeiters and infringers. Finding the exact match for a single unit from billions is extremely painstaking.
End-to-end traceability
When we say end-to-end, we are actually talking about the complete access to tracking information for all the components, raw materials, and associated processes across the value chain. This definitely accelerates your efficiency and effectiveness. The reason is that now you can easily spot the anomalies and fix them at the very beginning instead of waiting for something major to happen. It saves you a lot of time investigating things.
If we are being optimistic, it is actually an opportunity to improve your key performance, to find out where you can bring changes and improvise while securing your brand and its services. It adds to more transparency in the organization and easy access to current proceedings. An unexpected event can be instantly known through automated alerts.
Cease unauthorized distribution
Unauthorized distribution and diversions are no more a challenge for organizations to battle with. With instant verification and validation of products, any possible diversion can be avoided.
Consumer Empowerment
The power of copy proof and non-clonable labels is not restricted to only empowering brands and organizations. Consumers can also verify the authenticity of a product before or after they purchase it without any hassle. This improves the zero false acceptance ratio. In case of counterfeiting, customers have easy access to report the misconduct. They get a medium to engage with their preferable brands and build trust.
Online & Offline Sales
It is suitable for both online and offline sales. In case of online sales users can verify the product after they receive it. If the product is returned, then sellers can make sure that the product is original. The same product then can be sold again. In case of Offline selling, it enables pre-purchase verification. So, even potential customers can first verify the product before they purchase it.
Non-clonable technology is a simpler, reliable, and scalable solution. And one thing that gives it an added advantage is that it can be adopted by most of the supply chains in almost all kinds of industries. Organizations need cost-effective solutions that can be easily customized to their needs and existing models. This is the ultimate brand protection and anti-counterfeiting solution for brands. This does not cause any disruptions in the ongoing of other processes.
Credible data and traceability not just drive an organization’s digital journey but also help understand the marketplace, customer demands, and behaviors, and analyze the supply chain. It opens up a door of innumerable opportunities for growth and opportunity and develops a robust organizational structure.
Leverage technology as armor to fight against the disruption of business and avoid pitfalls.
Connect with us to know more about unclonable and copy-proof QR labels and other innovative ways to protect your brand. We strive to build a safer place for online business.
LetsVeriFy is a team of dedicated and experienced professionals who have been adding value to the online industry by providing high-quality, fully-integrated, scalable, and unclonable brand protection and anti-counterfeiting solutions to brands.
Be a part of our team and fight against the malpractices of counterfeiting.
Does your Brand need Supply Chain Traceability Solutions as well?
Like 2020, 2021 has been a year of uncertainties for the Economy. It is vital for supply chain leaders to understand the challenges before them and position themselves well to overcome them.
With rising issues like Product Diversions, Unauthorized Channel Sales, Counterfeiting and Uncertainties within the supply chain, it has become very important for a Brand to keep the complete track of their supply chain performance.
However, nearly ⅔ of the companies don’t use any mechanism to keep track of their performance and 57% of businesses have poor visibility across their supply chain.
So Why do brands need to have Traceability Solutions in their Supply Chain process?
- To Identify and prevent Product Diversions
- For Inventory Management at Factory and Warehouse
- To Stop Unauthorized channel distribution
- To Improve the efficiency of the whole supply chain process
- To reduce overall operations cost.
- For tracking and tracing each individual item.
- To Performing Effective Audits
- To Identify and eliminate Counterfeiting
It is time for the brands to integrate Traceability solutions into their logistics to make it more reliable.
With, “Traceability Solutions” which verifies and tracks the journey and the exact location of the product and “Non-clonable QR labels” that ensure the safe accessibility of the products to the Customer, and curbs the misuse of the information, Brands can get a complete End-To-End Solution.
Benefits of Supply Chain Traceability Solutions :-
- Inventory Management
- Improves the efficiency of the whole supply chain process
- Detailed view of product status and its movement
- Detects Unauthorized product diversion and channel sales
- Enables ERP integration and Distributor mapping
- Makes the supply chain process more reliant
- Protects and Prevents Counterfeiting
- Enables Product Authentication
- Provides Analytics on Data collected in Real-Time
This can be worked as an antidote to the counterfeiting practices which hampers the authenticity of the products and services of the industries. With the right use of this technology, companies can smoothly work at their own pace without the fear of any fraud.
Beadal Tag
Fake products bring tremendous losses for the brands in the form of lost revenue, consumer dissatisfaction, irreparable damages to their reputation. The list can go on and on. It’s important to protect brands against counterfeit with the rise of easy and low-cost technologies. Counterfeiters are so advanced that they can replicate almost any kind of security label. It’s time for the brands to approach the best anti-counterfeiting solutions to prevent the supply of their fake products.
BeadalTag is one of the best solutions, indigenously developed by ThinkCurve Technologies. It is the latest “Unclonable 3D Label Technology” and cannot be copied by the over-smart counterfeiters. The main motive of BeadalTag is to prevent even a single copy of a fake product that customers mistakenly identify as the original.
Here are some basic concepts that will give clarity about the technology behind BeadalTag and how it works.
Physical unclonable function (PUF)
A physical unclonable function (PUF) makes the best use of intrinsic randomness introduced during manufacturing. It gives any physical entity a unique ‘fingerprint’ or trust anchor for potential use in a variety of applications like anti-counterfeiting, identification, and authentication.
BeadalTag is based on this concept only, wherein the random and unique arrangement of 3D particles present on each label is an outcome of the inherent randomness of the manufacturing process.
Inherent Randomness means that the 3D particles are NOT placed uniquely and randomly through any algorithm but it’s a natural outcome of the manufacturing process. It ensures that no two labels have the same pattern, placements, and count of 3D particles.
What’s unique about Unclonable Technology?
The technology is a specially developed polymer. It contains 3D particles with an inherently unique and random placement on every label. As a result, counterfeiters can’t replicate the pattern. It is photocopy proof as it is 3-Dimensional in nature. These Labels are digitized and stored in a secured system for the authentication of their validity.
Top Features of BeadalTag:
- A multi-time verifiable label
- Totally Unclonable
- Truly photocopy proof
- Pre-purchase product verification support
- Easily detects fakes in returned and recalled products.
- Useful for company staff and mystery auditors to verify any product in the field.
The buyer can check the originality of off-the-shelf products before purchasing them.
It is always challenging for the companies/brands to accept and manage the returned/recalled products under various conditions. They have to check whether these products are their own manufactured products or not. BeadalTag solves this issue as now companies can easily identify and validate the product.
How BeadalTag prevents counterfeiting products in the market?
- Unclonable Label technology to prevent the supply of fake products
- Convenient for all industry types and packaging
- Adequate for low and high production volume
- Economical Offerings
- Easily verify the authenticity of a product
- Good to use for Multi-time and Pre-purchase verification
- Helpful for both online and offline sales
- Tracks the source of counterfeit
- Beneficial for carrying out Mystery Audits and validate the recalled and returned products
Make the most of the powerful technology to fight against counterfeiting practices!
FAQs (Frequently Asked Questions)
Can 2 labels have the same pattern design?
No, two labels don’t have the same design pattern due to the inherent randomness of the manufacturing process. This means that the 3D particles are uniquely and randomly placed based on the nature of the manufacturing process. A physical unclonable function utilises the inherent randomness produced during the manufacturing process to provide any unique physical ‘fingerprint’. This function offers its advantages in various applications such as counterfeiting protection, proper identification and accurate authentication of products. The Beadel tags use the concept of a physical unclonable function that helps in anti counterfeiting. The copy proof QR labels are useful for numerous industries as authentication and verification of products is the need of the time.
Is there any other way to verify it apart from the App?
Yes, you can easily verify the products even if you don’t have the app. There are various ways through which the verification of products can be done with the help of Beadel tags. Brands are provided with various options to choose for their product verification according to their preference. Brands can check the authentication of products through Whatsapp or they can also use SMS. Generic QR code scanners can also be used to verify the items. LetsVerify app and website which is www.letsverify.tech, help in verification of products as well. Products can be verified through the brands website by using LetsVerify plugin. This flexibility of use and function offers users the freedom of choice, making it easy and hassle free for them.
What if Counterfeiters copy the label?
Our unclonable labels are forged with the technology that prevents copying of labels for creating counterfeiting products. The 3D pattern technology makes sure to provide complete protection of the products. The product’s information is fully protected with our solutions. The products can be verified anytime, even before and after the purchase is done. The access is given to the consumers, field staff and even auditors and influencers for reviewing. There is no problem with multi-time verification, it is capable of doing it effortlessly. The technology is suitable for all industries and works both for online as well as offline sales. It is designed in such a way that it not only prevents counterfeiting but also helps in tracking the counterfeit. Even if the Counterfeiters photocopy the label and paste it on a fake product, the system will detect it in real time and warn the customer as well as the Brand.