Authenticating products is crucial to the safety of your brand. By letting buyers check the legitimacy of your products, you can safeguard your business’s name and standability in the market. Most importantly, it will allow you to avoid revenue loss due to fake goods.
You risk alienating your customers if your original product can’t be distinguished from counterfeit or illegal copies. Furthermore, the cumulative effect of the negative press could spell doom for your company.
LetsVeriFy’s product authentication solution can protect your business from these misfortunes by increasing customer trust in your product and brand. Fake products are ruling the market, which is why brands should be more cautious. They need to reinforce some anti-counterfeit tactics and prevent fake copies from emerging and damaging the brand loyalty the brand once possessed.
You can ask authentication services to do your bidding. They also have experience dealing with such a situation and a deep knowledge of identifying counterfeit products. There are a few ways through which companies can spot counterfeit products using different high-end technologies. Most authentication services use technologies to check products and try to stop any chance of counterfeiting.
Prevents Counterfeiting
Product authentication services have the simple goal of eliminating counterfeits. This will help the company get the deserved profit and retain its product quality, services, and reputation. Counterfeit products or fake items usually have a high demand in the black market. And frequently fool customers and sell counterfeit products at a high price, only for the mother company to get flagged in the middle.
This is why preventing counterfeits from happening gives the company an edge and peacefully doing their business with their customers. Counterfeit detection can be conducted physically as well as digitally. The physical process takes up individual details, such as brand names, labels, and logos, to identify counterfeit products through a hologram machine or other devices. The digital process uses QR codes, bar codes, registration numbers, and other similar nuances.
Customer Empowerment
Counterfeiting is not an isolated problem for the company. Instead, it is much more damaging for customers. These counterfeit or fake items are often picked out by loyal customers mistakenly, but they must pay in full to get the product. In most cases, they realize the damage well after the payment has been made and the product has been put to use. In reality, these products are nothing close to the original in terms of quality, design, or high price.
More than the company, individual consumers are at the receiving end of this counterfeit scene. So, the company has to do something to protect its customers from mishaps. One easy way to achieve this is by making labels and logos more accurate and or may even add digital features to confirm the product’s authenticity. The company also has to ensure its supply chain is equipped with product authentication tech and actively uses it during the sale of products.
Seamless Supply Chain
The supply chain is the heart of the business and its swift activity. If the company happens to have a supply chain smoothly working, it is to be assumed the company has paid attention to the segment, which may as well be reflected in the revenue books. The chances of counterfeiting only happen at the time of sale. However, the company will not dig its own grave and send fake products in its supply. Thus, the supply chain has to be checked first. This is where the problem occurs.
When the products are en route to the store, they should be checked by the store manager before bringing them onto the shelves. These two places; are the point of receiving the product and, at the time of sale to be precise, where the store must use hologram machines, QR codes, or other options to prove product authentication.
Conclusion
Product authentication is an important aspect of company success and brand loyalty. LetsVeriFy’s product authentication solution also follows a similar path blending in digital and physical processes to offer full-proof protection.