With the surge of the COVID-19 cases, safeguarding the interest of the consumers and your brand’s identity has become more important. This is the time to maintain the protocols by following social distancing. Situations have given an influential rise to e-commerce platforms on which people heavily rely to purchase essential products. This economic shift has created unwanted opportunities for unethical brands to take advantage of this increased demand.
The situation is worst in the pharmaceutical industry as people are continuously hoarding personal care and hygiene products. It allows the low-key brands to manufacture duplicated products in the name of renowned brands as the supply is overpowering the demand. They are well aware that no matter how much they will produce, the consumers in the market will easily purchase it. These counterfeiting practices need to be prevented on time, else the trust of the consumers will vanish forever.
What anti-counterfeiting solutions does your brand need to apply?
The COVID-19 pandemic is constantly evolving and will last for years to come. It implies the chances of counterfeit goods and services will continue to expand. This will create confusion among customers with low-cost and low-quality products damaging your brand reputation. Cheap counterfeiters do detailed research that your brand has developed with years of hard work. Brands need to take effective action to protect their image, especially in this crisis.
Take a smart approach by incorporating anti-counterfeiting and brand protection solutions to protect your brand from unethical counterfeiting practices. LetsVeriFy wants you to conduct the following strategies to curb the counterfeiting practices:
- Conduct an internal brand audit
A brand audit will help your company to identify what processes you are currently lacking. You need to assess how well your products and services are secured when it comes to legal protection. This ensures no cheap counterfeiter will be able to steal your brand’s uniqueness. If they do so, you are immediately notified to take the necessary action.
- Register your Intellectual Property Right
When your brand registered its intellectual property right, it disallows the low-key brands to copy any of the product features you are currently manufacturing. If you are serving your products in the offshore boundaries where they are sold, manufactured, and assembled, then make sure while registering, you are updating all the key intellectual property rights. When operating digitally, registered intellectual property works as a prerequisite for enforcement programs to take down a fraudulent listing if there are any.
- Educating your customers is important
When the customers have appropriate product knowledge while purchasing, it becomes tough for the counterfeiters to fool them. Educating them about your brand vision and its features will benefit you on a different level. Regularly update your consumer based on what they should look for and how to confirm that the product they are buying is original. You can establish customer loyalty by providing them the required information about your brand.
- Targeted enforcement assistance
Taking the much-needed action is way more important than silently watching your brand value diminished by the cheap tactics of the counterfeiters. Take the assistance of legal counsel who is experienced in handling intellectual property and brand enforcement programs. They prevent counterfeiting, illegal price gouging, fraud, or other infringing activities that damage your brand image. These actions generally include in-depth investigations to trace counterfeits from their source, based on which you and the government can take the required action.
Don’t let your years of hard work, constant technological up-gradation, and innovative methods swipe away because of your brand misuse in these uncertain times. With the help of LetsVeriFy anti-counterfeiting solutions, you can save your brand from exploitation which cheap counterfeiters usually do. Be smart enough to take the necessary steps on time.