Brands need protection against counterfeit more than ever as with the availability of easy and low-cost technologies, counterfeiters can replicate almost any kind of security label. This makes it essential for the brands to upgrade their Anti-counterfeiting strategy against fake products.
BeadalTag which is Indigenously developed by ThinkCurve Technologies is a new kind of “Unclonable 3D Label Technology” that cannot be replicated by the counterfeiters. The ultimate objective of BeadalTag is to prevent even a single copy of fake product from being identified as original.
Below are some basic concepts which would help to easily understand the technology behind BeadalTag and how it works.
What is a physical unclonable function (PUF)?
A physical unclonable function (PUF) exploits inherent randomness introduced during manufacturing to give any physical entity a unique ‘fingerprint’ or trust anchor. They are of potential use in a variety of applications like anti-counterfeiting, identification, and authentication.
BeadalTag is based on the same concept of PUFs, wherein the random and unique placement of 3D particles present on each label is a result of the inherent randomness of the manufacturing process.
Inherent Randomness means that the 3D particles are NOT placed in a unique and random manner via any algorithm but it’s a natural result of the manufacturing process. This very property ensures that no two labels can have the same pattern, placements, and count of 3D particles.
What is our Unclonable Technology?
It’s a specially developed polymer containing 3D particles with an inherently unique and random placement on each and every label. Being 3-Dimensional in nature makes it totally photocopy proof. Being inherently random in nature as a result of this method of production makes it impossible to replicate the pattern. The Labels are then Digitized and stored in a secured system to authenticate their validity.
BeadalTag Features:
- BeadalTag is a multi-time verifiable label
- Totally Unclonable
- Truly photocopy proof
- Supports pre-purchase product verification
- Supports easy detection of fakes in returned and recalled products.
- Useful for company staff and mystery auditors to validate any product in the field.
For any off-the-shelf product which a user is apprehensive about, he/she can check its originality before purchasing. them.
There are products that the companies/brands need to accept as a return or are required to be recalled under various conditions. And it’s always very challenging to check whether these returned/recalled products are their own manufactured products or not. But with BeadalTag companies can easily validate the product.
Verification Mechanisms for BeadalTag
Multiple ways are provided for the verification of products having BeadalTags. Brands can choose the right mechanism that suits their products
- Generic QR Code Scanners
- LetsVeriFy App
- SMS
- www.letsverify.in
- Brands website using LetsVeriFy plugin.
How to choose the right Anti-Counterfeiting technology?
- The technology should be unclonable, tamper proof, and tamper-evident
- The product can be reliably authenticated without causing further ambiquity
- The technology features should be easily verifiable by various target audiences using easily available tools.
- Comprehensive, Real-Time, and Actionable data for business decision
- Manufacturer should be able to easily integrate the technology with its existing production process without any hindrance
- Technology should fit well into the existing supply chain and retail architecture.
- The technology and solution provider must have significant knowledge and domain expertise.
- Technology must be Cost-Effective
- Technology should support validation of returned or recalled products
- Technology should assist in tracking counterfeiting activities.
Why is BeadalTag a perfect fit for your Anti-Counterfeiting Strategy?
- Unclonable Label technology which prevents counterfeiting
- Suitable for all industry types and packaging
- Suitable for low and high production volume
- Economical Offerings
- Easy ways to verify a product
- Supports Multi-time and Pre-purchase verification
- Useful for both online and offline sales
- Helps in tracking the source of counterfeit
- Useful for carrying out Mystery Audits and validation of recalled & returned products
Click to know more about our Anti-Counterfeiting solutions
Industry Applications
Every domain or segment has its own unique requirements and scenarios which need to be catered well. BeadalTag finds its applicability in various domains including but not limited to the ones mentioned below:
Apparels, Shoes & Sports Goods
- Can be attached as a separate label or on the tag.
- Online Sales: Easy post-purchase verification & if returned, company staff can also validate the product and resell the same.
- Offline Sales: Multi-time, pre & post-purchase verification. Works well for off-the-shelf products
- All essential product details can be shown
- Can be used by company staff, investigators, and mystery audits
Luxury Goods
- Can be attached to the product as tag
- Digital Product Warranty Activation
- Online Sales: Easy post-purchase verification & if returned, company staff can also validate the product and resell the same.
- Offline Sales: Multi-time, pre & post-purchase verification. Works well for off-the-shelf products
- All essential product details can be shown
- Can be used by company staff, investigators, and mystery audits
Liquor & Spirits
- Can be attached to the product as a Separate Label or Seal
- Supports pre & post-purchase verification. Works well for off-the-shelf products as they can be verified multiple.
- All essential product details can be shown.
- Can be used by company staff, investigators, and mystery audits
Automotive Parts
- Can be attached to the product or its packaging as a seal
- Online Sales: Easy post-purchase verification & if returned, company staff can also validate the product and resell the same.
- Offline Sales: Multi-time, pre & post-purchase verification. Works well for off-the-shelf products
- All essential product details can be shown
- Can be used by company staff, investigators, and mystery audits
Documents & ID Cards
- Can be pasted on the Document or ID-Card
- The document can be verified by the issuing organization, person to whom it is issued, or any other 3rd party
- All Document details can be presented upon scanning the label
Pharmaceuticals and Nutraceuticals
- Can be attached to the product or its packaging as a label or seal
- Online Sales: Easy post-purchase verification & if returned, company staff can also validate the product and resell the same.
- Offline Sales: Multi-time, pre & post-purchase verification. Works well for off-the-shelf products
- All essential product details can be shown
- Can be used by company staff, investigators, and mystery audits to verify the product
Seeds and Crop Protection Products
- Can be attached to the product as a separate label or seal
- Online Sales: Easy post-purchase verification & if returned, company staff can also validate the product and resell the same.
- Offline Sales: Multi-time, pre & post purchase verification. Works well for off-the-shelf products
- All essential product details can be shown
- Can fulfill all the government guidelines for unique identity and necessary details like expiry date, batch code, etc.
- The same label can be used by company staff, investigators, and mystery audits
With BeadalTag brands can ensure the protection of their products from counterfeiting. To know more about how you can integrate the unclonable label technology with your products please get in touch with our team via sales@thinkcurve.in or call us at +919811298429, +917906834282