Counterfeited products have always created problems for the brands and anti counterfeiting labels provide next-level protection against fakes . Businesses have to face deteriorated brand image/goodwill and economic losses in the form of lost consumers & revenue because of the supply of their fake products. Whether it’s pharmaceuticals, food, beauty, automobiles, apparels or any other sector, almost every industry has become the target of counterfeiters. The magnitude of piracy and counterfeiting is constantly growing. Considering the report of “The Global Brand Counterfeiting and Trademark Infringement 2018, counterfeiting practices are estimated to reach $1.95 trillion globally by the end of the year 2022. It’s high that brands must take precautions to stay one step ahead of counterfeiters, especially with packaging and anti counterfeiting labels.
What is an Anti Counterfeiting Label?
The name already says for itself. Anti-counterfeiting labels are designed to deliver the highest level of protection to products against tampering, illegal handling, and counterfeiting practices. They act as a gateway which enables product authentication and blocks counterfeiters from replicating it. These labels come in a variety of forms to fulfill the desired purpose. They can have vital security features such as Encrypted codes, Random patterns, Unique QR codes, Scratch Pins, Tamper proof, etc. The main purpose of these labels is to prevent counterfeiters from replicating them and enable anyone to verify the originality of the product. These are mapped with the products to enable manufacturers to track and monitor products in the entire supply chain.
Anti counterfeiting labels provide accurate identification and tracking capabilities that protect the product from counterfeiting. It immediately indicates if there’s any evidence of product tampering or if the counterfeiter tries to replace the original product with the duplicated one. Customers can instantly verify and check if the product is original or not. The authorized personnel can take fast action based on the information received. In this way, brands will be able to ensure product authenticity to their consumers.
The Rise of Anti Counterfeiting Labels
Product packaging plays a crucial role in ensuring its authenticity. Incorporating the advanced technology in the packaging helps the brands to overcome the counterfeiting challenges. Today, packaging and labeling come with a range of security solutions. The anti-counterfeiting label is one of them. It plays a vital role in throwing counterfeiters out of the market, the reason why its demand is constantly growing and will expand further in the future. More over recent studies have shown customers opting more for products that have such labels.
The global anti counterfeiting packaging market seems to be on the rise. It is estimated to reach USD $206.57 billion by 2022 and will cross $208.3 billion by the end of the year 2023. The massive growth is happening because of the rising economies and awareness about counterfeit products.
Brands are taking a proactive approach to fight counterfeiters. They are not ready to face the massive losses, lost consumer trust, low market share, and other setbacks because of the supply of fake products. As long as counterfeiters try to damage the brand’s goodwill with duplicate goods, the anti counterfeiting labels and packaging will continue to expand and evolve with time.
How Do Anti Counterfeit Labels Protect Businesses From Counterfeiters?
Many users don’t know How Anti Counterfeit labels work. These labels are designed to protect the products from counterfeiters and to help the customers in easy verification.
New age Anti Counterfeit labels sport multiple security levels. These security levels are their to add extra layer of protection-
- Overt : It includes having features like holograms or 3-d random patterns or Holographic Scratch that can be seen or touched to check the validity.
- Covert : These include a combination of security features like QR Code/Barcode, Alphanumeric Codes, Random patterns, etc. that are completely or partially hidden. These are machine visible and readable. Users can use scanners, UV or fluorescent lights, and smartphones to verify the product.
If counterfeiters try to replicate them, then the system will warn the end-customers about it, plus it will also send a report to the Brand. Customers can also report further details about the product that will help the Brand in finding out the source. Brands also get real time updates on any suspicious activity tracked by the system.
Get The Best Anti Counterfeit Label and Packaging with LetsVeriFy
The counterfeiters are getting more advanced day by day. There is a need to adopt the solutions that can help the brands powerfully fight against these technologically advanced counterfeiting practices. Anti-counterfeiting labels offer benefits like product security, brand identification, and product authentication that ease the burden of businesses. With LetsVeriFy’s technically-driven solutions, brands can create strong goodwill by ensuring product authenticity to consumers.
Frequently Asked Questions (FAQs)
Counterfeiting practices have always been a pain for brands. It gulps a significant level of profits for businesses, destroys consumer trust, and disrupts operations. Anti counterfeiting labels save businesses from these massive challenges. The advanced technology delivers the highest level of protection to products against tampering, illegal handling, and counterfeiting practices. The purpose is to prevent counterfeiters from duplicating the products and ensure their originality at every point.
By allotting unclonable QR codes, Random Patterns, scratch pins, and tamper-proof seals to the product packaging, it gives a unique identity to every product. The counterfeiters cannot replicate the product packaging or illegally supply the authentic products in the supply chain mechanism. If they do so, the technology will automatically alert the authorities to take corrective actions.
Anti counterfeiting labels come with accurate identification and tracking capabilities that prevent product duplication. The customers get the freedom to verify and check if the product is original or not. If they receive a fake product, they can take responsive action and notify brands to replace the product at the moment. LetsVeriFy powerful system solutions deliver this technologically advanced packaging with expertise. Take a strong stand against counterfeiting practices.
The damages of counterfeiting practices are destructive. If not tackled on time, it can lead to massive losses for brands and loss of consumer trust. It’s high time businesses realize the negative impacts of counterfeiting and take significant steps to overcome the issue.
Advanced technology like anti counterfeiting labels can help brands stay one step ahead of counterfeiters. In short, it adds an extra layer of protection of security to the product by allotting a unique serial identifier number. By leveraging this technology, businesses can ensure there is no risk of product duplication or illicit supply of authentic products.
Brand protection, high-security labels, and packaging play a crucial role in communicating the brand authenticity and the original product. Brands and consumers can make sure their trust is not compromised in any sense. In the coming times, the demands for these advanced labels will rise. After all, it allows brands to identify fakes and take responsive actions on time.
LetsVeriFy provides technologically advanced anti counterfeiting labels It helps businesses fight counterfeiting practices in a smart way. To protect your business from these illicit practices, take the help of our advanced technology.
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After the pandemic, the counterfeiting practices have increased significantly. It is posing a massive challenge for brands. To deal with these illicit practices, it’s necessary to adopt and implement technologically advanced solutions. Anti counterfeiting labels have the power to not just curb but completely eliminate product duplication practices.
After 2020, the e-commerce business has grown significantly. It also increased the demand for anti counterfeiting and brand protection solutions. These technologies help in protecting consumers from fake products. They play a major role in improving brand protection by providing security at every point of the product’s journey. As a result, businesses can fight counterfeiting and smartly respond to product duplication.
By making use of this advanced technology, businesses can get these benefits:
- Easy identification of counterfeit products
- Patented technology for effective protection
- Prevent counterfeiting
- Effectively protect brands
- Increase market share
- Increase customer loyalty
- Gain credibility with customers
LetsVeriFy anti counterfeiting labels give businesses an edge over competitors and allow them to ensure product authenticity at every step. With this powerful technology, they can eliminate the risk of counterfeiting practices at every step of the supply chain process. Connect with us to know more about our solutions.
Counterfeit products incredibly damage the reputation of businesses. They affect the profits, lower the revenues, and negatively impact customers’ trust. Anti counterfeiting labels provide next-level protection against these fake products and save businesses from the disastrous impacts of these illicit practices.
Anti-counterfeit packaging comes in several forms, including tamper-evident labels, tamper-evident seals on containers, warning labels, and QR Code based unique labels. It helps consumers identify counterfeits. However, the purpose is the same – Protecting businesses and customers from the disastrous impacts of counterfeit products.
Anti counterfeit labels can help businesses in a variety of ways. It is especially helpful for a variety of industries such as pharmaceuticals, food and beverage, retail, and other sectors as well. Since these kinds of packaging are tamper-proof, the counterfeiters can not duplicate or hamper the product in any way.
LetsVeriFy anti counterfeiting labels deliver the highest level of protection to products against tampering, illegal handling, and counterfeiting practices. It is a gateway to product authentication that blocks the practices of counterfeiters. Even if they try to replicate the product, it will immediately alert the concerned personnel to take responsive action. Also, customers can verify whether the product is original or not.
Ensuring the brand authenticity becomes easy, convenient, and proactive with LetsVeriFy anti counterfeiting solutions.
Counterfeit products are constantly rising in industries like pharmaceuticals, automobiles, food, beauty, technology, etc. Brands need to adopt advanced technological solutions to prevent these illicit practices. Product packaging plays a crucial role in throwing counterfeiters out of the market, the reason why anti counterfeiting labels are in demand.
Anti-counterfeit labels come with technologically advanced features such as encrypted codes, random patterns, unique QR codes, scratch pins, tamper-proof, etc. It provides next-level protection against counterfeiters and enables anyone to verify the authenticity of the product. Users can verify whether the product is original or not.
This advanced technology provides accurate identification and tracking capabilities. It immediately notifies if there is any product tampering or if counterfeiters replace the original product with a duplicated one. As a result, brands can ensure original products to their end-users and maintain authenticity throughout the supply chain.
Anti counterfeiting label market continues to grow and evolve in today’s time. It gives brand owners the power to protect their products from illicit counterfeiting practices.
LetsVeriFy anti-counterfeit labels make it easier for brands to detect fakes, increase traceability across the supply chain, and eliminate counterfeit products from the supply chain. Ensuring product security, brand identification, and product authentication become possible with our digitized solutions. Connect with us to get your anti-counterfeit label now.