Counterfeiting is all around us
Three in ten (29%) reported having ever purchased a counterfeit item
Increased over 10,000% in the last two decades,
In 2008 having estimated the global value of all counterfeit goods at $650 billion annually, increasing to $1.77 trillion by 2015
Younger People (i.e. aged under 35) were most likely to have purchased counterfeit goods.
Three in ten of those aged 18-24 (30%) and 25-34 (31%) purchase counterfeits on at least an occasional basis
It is expected to grow by $2.8 trillion and cost 5.4 million jobs by 2022
Time to stop it with advanced anti-counterfeiting solutions
LetsVeriFy smart anti-counterfeiting solutions allow users to authenticate the product’s authenticity with focus on eliminating counterfeiting.
By providing every product a unique, secure, and traceable identity with random patterns Encrypted QR codes, LetsVeriFy paves way for effective tracking and tracing of products. Each code can be monitored in real-time from the factory to end customers.
- Unclonable technology
- Copy proof labels
- Enables product authentication
- Allow consumers to report fakes
- Easy to Verify
- Real-time alerts on counterfeiting
Benefits of anti-counterfeiting technology
- Eliminates counterfeiting
- Protects brand’s Goodwill
- Restricts distribution of fake products
- Better visibility to supply chain management
- Tracing of Counterfeiters
- Location Tracking of illegal practices
Adds value for the Brands
- Connects with customers
- Real-time anomaly detection
- Provides product details
- Differentiate originals from fake
- Provides satisfaction to customers
- Higher Customer Engagement
Deploy LetsVeriFy Anti-Counterfeiting Solutions for Better Brand Protection
Ease of Product Verification Through
LetsVeriFy anti-counterfeiting Label Technology
Beadal Tag
- Unclonable 3D pattern Smart labels based on proprietary technology
- Each label has a unique QR and 3D Pattern
- Supports Pre & Post-purchase verification
- Useful for both customers and field staff
- Photocopy proof and can be verified multiple times
QR + Scratch Labels
- Unique and encrypted QR + scratch labels.
- One-time verification.
- Best for loyalty programs and cashback.
- Completely customizable shape, size, and design.
- Additional overt and covert features like a hologram, tamper proofs, etc
Digital Codes
- Unique Codes linked with Encrypted QR Codes
- One-time and Multi-time verifiable
- Can be directly printed on the products
- Very cost effective
We also provide support for Automatic, Semi-automatic, and Manual processes of mapping the products with these labels depending on your setup.
Reports & Anomalies
Automated Reports
- System Generated reports
- Reports suspicious activity
- Flags damaged labels
Manual Reports
- Generated by the Users
- Users provide details
- Collects images, user details
Combines reports and anomalies
Generates Heat maps
Flags suspicious products and location
Links with photos and reports
Why Choose Us?
Yes, there are hundreds of companies offering brand protection and anti-counterfeiting solutions why then should you choose us?
Unclonable Technology
BeadalTag which is indigenously developed by us is a new kind of “Unclonable 3D Label Technology” that cannot be replicated by the counterfeiters. The ultimate objective of BeadalTag is to prevent even a single copy of a fake product from being identified as original. These tags are impossible to replicate and they ensure complete protection for your products.
Security
Your brand is our first and foremost priority. All our services and strategies are aimed at protecting your brand and business from counterfeiting and other similar challenges. We ensure you have a 100% unique and data-enriched identity.
Valuable Assistance
We find delight in understanding your wants and needs, and then assist you with every step in the process accordingly so that you do not have to worry about your choices afterward. We have a team of professionals who will address your problems and queries before and after implementation.
Unique and Scalable Solutions
Our team strives to empower all kinds of businesses by assisting them in finding the right solutions. Our aim is to provide you with unique and specific solutions to your problems and within budget. Once our team engages with your business, counterfeiting should not be a trouble for you. And as you expand your business and product line, you can activate our other brand protection services accordingly to get the best out of all.
Easy Product Verification
Our unique and innovative solutions empower the end-customers to verify a product in a fast, easy, simple and effective manner. Verification can be done via multiple options on the LetsVeriFy platform like WhatsApp, SMS, App, Website and Generic QR Code reader App. Brands can select a suitable platform according to their needs.
Continual Improvement
We continually look for ways and strategies to improve our solutions. With time, we have added many new features that can prevent counterfeiters from cloning them and to make it easy for Users to verify their products.
Smart Alerts & Monitoring
Constant monitoring reduces the chance of damage to the brand to a greater extent. To protect your brand and its value, our system continuously keeps an eye on anomalies and sends alerts as soon as they spot any.
End-to-End Traceability
With our Authentication and Track & Trace solutions (link it to track & trace page), you can easily track each product through every step it goes through the supply chain from manufacturing to reaching the hands of consumers. This gives you a powerful insight into strategic decision-making and improvisation in the existing techniques and methodologies.
No more unauthorized distribution
Our constant supervision and monitoring allow us to cease attempts of unauthorized distribution and diversions. Such actions are immediately red-flagged and brought to attention. We offer instant verification and validation of the products to avoid any possible diversion.
Transparency
Real-time visibility of the supply chain so that you have instantaneous access to all the information and current proceedings. The system sends automated alerts when an unexpected event occurs.
The Emerging Need For Best Customer Loyalty and Engagement Solutions
Retaining the customers requires a lot of time and effort. A loyal customer will connect only with the favorable experiences of a brand. It increases their chances of making repeat purchases. But, getting sufficient data, applying the right strategy, and coping with the latest consumer trends is difficult. Customer Loyalty Programs work on many things and make your customers feel recognized and unique, leading to their retention, referrals, and profits.
Customer loyalty programs are based on rewarding positive behavior. It distinguishes your brand from the rest by making your customers feel valued. A great loyalty rewards program can accelerate your business life cycle. Here are understand why you need to include it in your business:
Great Customer Experiences
Customer experience defines the success of your business. Most brands today are trying to create an excellent experience for their customers. Loyalty Reward Programs are one of the easiest ways to earn it.
Make your brand more reliable and meaningful
A retained customer will be your asset to bring more revenue and represent you as a trustworthy brand loyalist. Just make sure you are fulfilling their demands in your customer loyalty programs.
Retain Your
Customers
Most customers are more likely to associate with a brand that offers a loyalty program. It assures them that their trust will not be broken and brings an immediate and evident impact on your customer retention rate.
Increased Customer Lifetime Value
Holding a customer for a lifetime seems complicated, but it is not. A loyalty reward program can increase Customer Lifetime Value by significantly improving the brand-customer relationship with meaningful rewards over time.
It is a fight against the counterfeiters and their illicit trade
The counterfeiting business is not disappearing any time soon. That being said, protecting your brand and its integrity should be your utmost priority. We aim at providing highly-effective, fully integrated, manageable unclonable brand protection and anti-counterfeiting solutions that are scalable to your needs. Connect with us to know more about the ways to help you protect your brand against counterfeiting. Talk to us about your problems and needs and our executives will be happy to assist you with the best possible solutions. With our support and assistance, your journey would be much smoother. We also offer free samples and demos to you so that you know you have made the right decision. Work with us to combat the ill practice of counterfeiters and make it a safer place for your business. With less counterfeiting, you retain your sales and build better trust in your customers.
Protect your business now with our best-in-class technology
Why Anti-Counterfeiting Solutions are Relevant For Every Industry Today
Counterfeiters are nefarious, dangerous, and in the 21st century, highly advanced thanks to emerging tech and have the potential to severely damage authentic businesses across several industries. However, even though they have been successful in creating an INR 1 lakh crore in the Indian economy, a majority of people are still unaware and oblivious of the full extent of the impact of the counterfeiting industry and how negatively it can affect brands across several industries…
Impact of counterfeiting in different industries
When it comes to counterfeit and fake goods, no industry is safe. According to a recent report, counterfeiting instances increased by a staggering 24% in 2019, creating an astounding INR 1 lakh-crore hole in the economy. The report also stated that counterfeiters across different industries are actively utilizing the challenging circumstances of the coronavirus pandemic to their advantage, and are making the most of the disruptions in the supply chain due to restrictions and an increase in overall consumer demand. In fact, counterfeiters are now delving into new industries, making the most of desperate situations and emergencies, and there were over 150 incidents of counterfeit products between February 2020 and April 2020 mostly about fake PPE kits, masks, and sanitizers, which are in high demand especially by the frontline healthcare workers who are risking their safety to save lives.
According to OECD, counterfeiting makes up for a shocking 3.3 percent of global trade and is severely and negatively impacting social and economic development across the world. According to the Authentication Solution Providers’ Association (ASPA), the 10 of the worst-hit sectors industries and sectors include:
- Currency
- Agriculture sector
- Automotive sector
- Luxury industry
- Tobacco
- Fast-moving consumer goods (FMCG) sector
- Pharma industry
- Alcohol and spirits industry
- Documents
- Infrastructure sector
According to this list, the top 3 worst-hit industries are currency, FMCG, and alcohol and spirits in the past two years, with FMCG being the most vulnerable one as counterfeit instances rose by a staggering 63% between 2018 and 2019.
Another alarming piece of information that such comprehensive reports reveal is that these counterfeit practices and circulation of inauthentic and fake products are not limited to the high-end luxury products, but are seeping into smaller and low-cost industries too, infiltrating and damaging the lives of millions of people at once. Hence, no matter the industry, counterfeiters are present everywhere and need to be dealt with swiftly and effectively to reduce loss of life and capital, and this is where anti-counterfeiting solutions come in.
Why anti-counterfeiting solutions matter
Counterfeiters and infiltrators penetrate markets by causing disruptions in the supply chain and circulating similar-looking products in the market at much lower and cheaper prices, duping the customers and heavily impacting brands and their functioning in the long run. Here are the five key impacts of counterfeiting and the circulation of fake products that highlight why anti-counterfeiting solutions are so relevant and matter in today’s world:
- Reputations of brands under attack
Counterfeiting and circulation of fake products directly and negatively impact the reputation of authentic brands as the low-quality and inauthentic products are being sold under their brand name. This is especially harmful to brands as more often than not, the consumers think that the brands themselves are responsible for the low-quality and sub-par products, and hence, this can damage and tarnish a brand’s reputation and image very quickly. These bad experiences and reviews are then spread through word-of-mouth by customers who have had unpleasant experiences due to fake and counterfeit products, impacting the reputation of the real products.
- Loss of sales
The counterfeiting industry is set to represent $991 billion of the global economy in 2022, and it comes as no surprise that fake and inauthentic products result in a massive loss of sales for businesses across various sectors. This happens mostly because counterfeiters compete with businesses by offering the customers the company’s products at a lower price, resulting in loss of sales to such cheaply-priced products.
- Harming and hampering the long-term trust build with stakeholders
The harm and damage done by the counterfeit industry are deep, long-term, and severe. It does not only affect customers of a particular brand, but also affects other crucial relationships and trust with stakeholders such as retailers, distributors, and business partners which can result in heavy and irrecuperable losses.
Here are a few additional advantages anti-counterfeiting solutions:
- Increase brand value and builds consumer trust
Anti-counterfeiting solutions provided by LetsVeriFy effectively help in increasing brand value by building consumer trust and creating a positive brand reputation
- Prevents counterfeiting
Anti-counterfeiting solutions are designed to deal with issues related to the infiltration and circulation of fake and inauthentic products that can disrupt the authenticity of the supply chain
- The consumer can verify the product before or after purchase
Advanced and smart anti-counterfeiting solutions such as the ones provided by LetsVeriFy enable verification for consumers at different stages such as before and even after purchasing the product
- Links brand to its consumers
Anti-counterfeiting solutions can successfully and positively connect brands with their valued clientele and customers for better and effective communication and conflict resolution
- Verify recalled/returned products
Sophisticated anti-counterfeiting solutions can also help in the important verification of returned or recalled products to determine their authenticity
- Comprehensive and in-depth analytics on the scan data collected from the field
Anti-counterfeiting solutions work on different levels and across different stages, and thus help in providing comprehensive and in-depth analytics regarding the developments and circulation of products
- Consumers get authentic product information
Anti-counterfeiting solutions also guarantee that consumers get important access to authentic product information which further helps in building the brand trust
- Show customized product information
Anti-counterfeiting solutions provided by LetsVeriFy utilize the latest technologies and advancements to show customized product information through a quick scan of the QR codes printed on the labels
- Identify counterfeit products at the source
LetsVeriFy’s advanced anti-counterfeiting solutions are designed to help brands identify counterfeit products at the source and implement necessary countermeasures
- In-built consumer engagement, notifications & reward programs
LetsVeriFy takes anti-counterfeiting solutions one step further by adding features such as reward programs, instant notifications, and in-build consumer engagement
- Track and trace available
Finally, anti-counterfeiting solutions by LetsVeriFy also enable instant tracking and tracing of products in the supply chain
Frequently Asked Questions (FAQs)
Your brand just can’t afford to put your business down because some low-key brands have duplicated your ideas and your products. The market is diversifying, so does the competitors in the market. If you are one of those brands that are capturing the market at a dignified rate, then there are full chances that your brand gets counterfeited either by your competitors or some cheap counterfeiters.
Counterfeiting is extremely dangerous for the growth of your brand in the market. You can’t let your years of hard work go in the dustbin because some competitor stole your idea and make it his own before reaching your potential customers. Here are some of the damaging effects of Counterfeiting:
- Loss of revenue and economic activity as now fake products instead of your products might not reach the potential customers.
- Counterfeiters support the black market leading to market loss.
- Loss of Innovation as your idea is now stolen
- Loss of your customers as they will be dissatisfied if they receive your counterfeited products.
- Discourage your distributors in the market because of lack of trust
- Can lead to legal troubles
Therefore, it is a must for you to protect your brand from these counterfeiting practices by having Anti-Counterfeiting Solutions from LetsVeriFy.
Unclonable Technology is a uniquely developed polymer that contains 3D particles with an intrinsically unique and random placement on every label. Being 3-Dimensional in nature makes unclonable technology photocopy proof. A result of this method of production makes it impossible to duplicate the pattern. The Labels are then Digitized
and classified in a secured system to verify their validity.
LetsVeriFy Beadal Tag is a form of unclonable technology that provides the ultimate protection to your brand from counterfeiting practices. This form of Anti-Counterfeiting solutions has the following features for your brand’s ultimate protection:
- A multi-time verifiable label
- Completely Unclonable
- Completely photocopy proof
- Enables pre & post-purchase verification
- Helps in easy detection of fakes of refunded and recalled products.
- Beneficial for business staff and mystery auditors to verify any commodity in the field.
The real challenge comes when your brand has to deal with the returned or recalled product. Therefore, you must have this type of Anti Counterfeiting Solution that can protect your brand from these complications. LetsVeriFy is always there at your service!
A physical unclonable function influences intrinsic randomness introduced during manufacturing to give any physical commodity a unique ‘fingerprint’ or reliance anchor. They are majorly used in a variety of applications like anti-counterfeiting solutions, identification, and authentication.
LetsVeriFy Physical Unclonable Functions has developed Beadal Tag which is successful in providing Anti-Counterfeiting Solutions to many brands, wherein the random and unique placement of 3D particles present on each label is a result of the inherent randomness of the manufacturing operation.
Inherent Randomness means that the 3D particles are NOT placed uniquely and randomly through any algorithm but it’s a realistic result of the manufacturing process. This technique ensures that no two labels can have the same pattern, placements, and count of 3D particles.
The market is loaded with counterfeited products. It’s difficult to identify whether a product is real or fake. Anti Counterfeiting solutions help both the brands and the consumers to differentiate fake and copied products from the original ones. The solution is empowering brands to ensure product authenticity by securing their supply chain. Allocating unclonable 100% digital codes and identifiers give a unique identity to the product and cannot be duplicated. It is a digital anti-faking solution that provides end-to-end real-time insights to the users by increasing the visibility of supply chains.
Users can verify the originality of products before or after the purchase by scanning the unclonable digital code with a smartphone device. If the product is verified and matches the expectations like an original product, it is authentic. Otherwise, the product might be an expired, stolen, or counterfeit product. Anti-counterfeiting solutions are a powerful step to stop the trade of fake products.
Fake products are generally the cheap and low-quality versions of the original products. To gain the market share of the renowned brands, counterfeiters attempt to sell a cheap imitation of similar products irrespective of what kind of implications it could have on brands, consumers, and their trust. No brand can afford to lose its loyal customers because of these cheap practices. There are some massive challenges they have to face which even customers might not be aware of:
- Fake products steal the sales of the brands by undercutting prices. As a result, their cash flow erodes if counterfeiters are left to operate freely.
- Damages brand’s reputation with negative customer reviews.
- Counterfeiters become the real competitors as brands have to deal with the fallout of fake products.
- Harming the long-term trust built with business partners due to the actions of counterfeiters.
- Forcing brands to spend unnecessary time and money dealing with fake products.
LetsVeriFy Anti-Counterfeiting Solution enables the brands to overcome these challenges by eliminating their fake products from the market.
Maintaining a brand reputation is the top priority for businesses, especially when they sell their products online. Counterfeiting products can adversely affect their sales and standing in the marketplace. The Internet is filled with fake products making it hard for the brands to win their customers for a lifetime. If you are also one of them, here’s how you can fight against counterfeiters:
Secure global protection of IP
Protect your brand with a patent, trademark, or copyright to restrict others from using or manufacturing your products without permission.
Adopt for advanced technology
It is next to impossible to prevent counterfeiting without adopting technology. With LetsVeriFy Anti-Counterfeiting Solutions, you can stop the supply of fakes of your authentic products.
Allocate resources to monitor the market
Monitoring the market is important as it can help you restrict the channels through which you advertise and sell authentic products.
Inform your customers
Fake products can hamper the trust of customers forever. Inform your customers by providing product descriptions to help them identify the original products.