Gone are the days when businesses used to rely on regular packaging. It’s a time of technological advancement. Connected packaging is the next big trend in Packaging technology. It refers to transforming regular packaging into a digital experience, by scanning, tapping, or pointing with devices to provide a whole new way for brands to connect with their customers.
These days the product buying experience is moving more towards Digitization. May it be buying from an online website or an offline store. However, one element that may not be very Digital is the product’s packaging. It has always been about providing a good physical experience to the customers. From protecting the product inside it to providing all the relevant details about how to use the product, its composition, when and where it was made, precautions, facts, etc. But in reality, product packaging can add a lot more value to the Brands as well as to the consumer. This is where connected packaging technology comes into play.
What is connected packaging?
Connected packaging is a new-age technology that leverages QR codes, NFCs, Random Patterns, Encrypted codes, barcodes, or image recognition to act as a gateway between the Brands and consumers. It transforms regular packaging with QR codes and provides a new way for brands to connect and engage their target customers. What’s more? They can access valuable customer data as well!
From telling the story behind the product to educating customers, providing relevant details about it, encouraging loyalty, to engaging them, connected packaging does a lot more! This connected experience helps in generating creative avenues for brands allowing them to build a stronger relationship with their customers.
How does connected packaging help businesses?
Businesses get the opportunity to showcase their values and stories uniquely with connected packaging. Not just this, it does a lot more! By adopting this advanced digital technology, brands can benefit massively. Let’s understand:
- The perfect way to communicate the story behind a product
- Connects Brands & Customers
- Provides Mechanism to Authenticate the Product
- Helps in brand awareness
- Boost customer engagement and brand loyalty
- Increase business revenue
- Provide insightful customer data
- Links products with the entire supply chain
The demand for connected packaging will further grow in the future
Digital Transformation around the world is happening at full scale. Things around us are transforming digitally. The way we used to buy food, groceries or in fact any kind of product has completely changed in the last 5 years. In the same way, experiencing a product will also transform significantly in the coming 5 years.
Building close connections with customers has become necessary for businesses today. What can be better than product packaging?? Customers like to spend time engaging with their products. They are willing to learn how to gain greater value and build deeper connections with their goods. Connected packaging allows brands to interact with customers in a proactive way!
LetsVeriFy powerful connected packaging
LetsVeriFy provides a Gateway between the Brands and Their Customers. This Gateway can enable-
- Product Authentication & Verification
Using connected packaging consumers can verify the authenticity of the product they are buying or have already purchased. This also helps the brands in eliminating the scope of counterfeiting.
- Product Highlights
Connected packaging allows customers to get all the relevant details and interesting facts about the product. Users can view the product catalog, download reports, watch videos on how to use the product, etc.
- Customer ratings & feedback
In case customers want to leave genuine feedback about the product, they can do so with connected packaging. It also helps other consumers to know product performance by checking its rating.
- Loyalty Programs
Brands can launch exciting rewards with connected packaging. All users have to do is scan the QR Code and claim the rewards. It’s an effective way to attract and retain users enabling brands to build a close connection with them.
- Customer Engagement
Connected packaging helps brands keep customers intrigued about what’s coming next. It leads to higher conversion rates and increased visibility to the brand offerings.
- Warranty Activation
By leveraging connecting packaging, brands can offer digitized product warranty systems to customers. If the product is counterfeited, defective, or already used, they will know right at the moment. It helps to minimize any warranty related frauds.
- Product Track & Trace
With the connected packaging each product gets a unique identity. This helps in serializing and mapping the product at every stage of the supply chain. As a result Brands can keep track of all the activities related to the product.
- Inventory Management
It becomes easy for the manufacturers, distributors, and retailers to have data about the stock. With connected packaging, they’ll have information on when and where and by whom the product was purchased, manufactured, stored, transported, and distributed.
The powerful and advanced technology of connected packaging offers much more. It’s about how businesses make use of it.
Are you ready to leverage connected packaging? Connect with LetsVeriFy now and add value to your business!