Counterfeiting is a serious issue in today’s world. Every item, whether essential goods or lifestyle products, are in danger of getting duped. Although sportswear is more prone to get cloned these days, luxury items like fashion products and clothing items are also getting imitated. We all know that counterfeit items degrade the brand image, but apart from it, it has a widespread issue. But in the case of branded clothing, consumers generally trust premium brands to get quality products and are ready to spend a lot not to compromise the quality.
Premium brands like Gucci, Louis Vuitton, Peter England etc., have flourished throughout the years, and now they have become global icons. Faking or imitating expensive and renowned fashion garments is an age-old practice, which is why premium brands have started to use various technologies to tackle the global issues of counterfeiting. These days, counterfeiters are targeting not only premium brands, but all the popular fashion and clothing brands at risk.
Online Shopping Has Further Accelerated The Process
Earlier, counterfeiting goods or clothing was only found in local markets, in some select retail stores, but with the emergence of the E-commerce network, counterfeiters have found a new platform to sell fake items. These days e-commerce has become the backbone of the clothing industry. Almost all the brands sell products through their online websites or significant ecommerce websites like Amazon or Ebay. Although these websites use a strict tracing and tracking system to tackle counterfeiting, they still spread like wildfire. Counterfeiters use various advanced techniques to market their products to pass the supply chain and reach customers quickly.
Counterfeiting premium fashion garments is done in two ways. Either they imitate the product and market it to the consumer group who can not afford the original or authentic one. This procedure is abundant and does not harm the existing brand to that extent. But in the second case counterfeiter replicates a clothing item by using cheap labor and raw materials and even replicates the product tag and all the other details to make it appear as the original one and sells it at almost the same price as the premium group of customers. Therefore it hampers the business and brand image altogether.
Loss Of Loyal Customer
Premium fashion garments are generally used by people from the upper economic strata of society. So it takes a lot to gain the trust of these consumers and make them regularly as they only trust the brands for their quality and uniqueness and are ready to spend a lot. Thus counterfeiting products can easily break their trust, and they tend to move to another competitive brand; as a result, a brand starts to lose its loyal customer base.
Loss Of Business
With the gradual loss of loyal customers, a brand starts to lose business as it affects sales and hampers revenue generation. So a business starts to suffer, and without proper arrangements against counterfeiting, it becomes hard to survive in this competitive market.
Degradation Of Brand Image
This is one of the most disastrous effects of counterfeiting, as years of hard work and relentless efforts are required to create a brand, and counterfeiters can quickly demolish the brand image. As a result, loyal customers started to lose interest and doubt the product quality and service. In addition, the company has to spend more to tackle the issue by implementing new methods and techniques.
To retain the customer base and address the grievances further, a brand needs to spend additional money, affecting revenue generation.
Anti Counterfeit Solutions
Premium brands can control counterfeits of their products and can regain customer trust by deploying a powerful Anti-Counterfeit solution. The anti-Counterfeit solution is adaptable, flexible, customisable, and supported by Artificial Intelligence. To prevent the counterfeits of a brand, these tags are very useful as consumers can scan them using their smartphone to check their authenticity.
Conclusion
Preventing counterfeiting is essential to prevent your business and brand’s image. You can connect with LetsVeriFy to know more about these solutions as they are one of the renowned corporate solution providers.