No industry is spared with the acts of counterfeiters. Fake products are reaching the markets with easy access to technological advancements. Consumers are buying poor-quality fake products and getting disappointed. The online platform has made it even easier for counterfeiters to continue their illicit activities. No one deserves to be tricked with these cheap counterfeiting practices that lead to long-term negative effects for the brands and the consumers who are spending their hard-earned money to buy their desired products.
The details of the counterfeited goods are so intricately imitated that it becomes almost impossible for the consumers to identify whether the product is real or fake. Be it the logo, labeling, packaging, or any other feature. They are well copied to confuse the buyers. Some indicators are present that can help you identify fake products.
Keep these aspects in mind to identify the fake products
It doesn’t matter whether you are making an online purchase or a normal one. Make sure you are spending your valuable money on authentic products. You must not want to purchase from a brand that doesn’t guarantee any authenticity. It increases the pressure and the responsibility of the brands to ensure their processes and offer real products to their customers. LetsVeriFy offers a variety of solutions to protect the brand authenticity and makes sure your trust in your favorite brands doesn’t hamper because of cheap counterfeiting practices. These are our few solutions that can help you to identify fake products easily:
- Smart labels
Always look for smart labels while purchasing a product. These labels give each product a unique and secure identity by leaving no chance for any cheap counterfeiter to copy its authenticity. It not just solves your purpose but also works well for brands to execute safe and secure processes. Smart labels give all-around protection. Now, you can quickly identify whether a product is genuine or not.
- Unclonable QR Code Technology
This is one such solution that is winning customer trust in the market. It ensures that you have purchased an original product with easy identification through non-clonable QR labels. Just check this code while making a purchase either through online or offline mode.
- System algorithms
The technology detects fake or tempered products in real-time with an instance of logic written in software. This is especially good for online purchases where the identification of the real products is hard. It’s quite difficult for the competitors to copy the unique algorithm that curbs the supply of fake products online. Just ensure to go through the specifications and look for these features. It works favorably for the brands as now they can assure authenticity to their customers.
- Personalized label designs
It’s a sophisticated engine followed for rule-based digitized loyalty that leads to improved customer engagement. These label designs make sure that the product is 100% unique and real. Always check the label designs to identify the authenticity of any product. LetsVeriFy experience as a security printing expert applies overt, covert, and forensic multi-level security features to diminish counterfeits that help both the brands and the consumers to assure real products.
Do the required research before making any purchase online or offline. It will help you know how the market functions for fake products. At the same time, you will be aware of the cheap tactics that counterfeiters play. LetsVeriFy is emerging as the top solution for the brands by protecting their authenticity among the fake products. Our Anti Counterfeiting solutions is the need of the hour as it protects both the brands and you by allotting the unclonable QR Code to the products. Now, you can easily identify whether a product is fake or not