Quick Response Codes or QR Codes have become quite popular in today’s world. They are widely being used by Vendors, professionals, big or small retailers, businesses, and individuals.QR Codes have a wide variety of benefits for Companies. Currently, they are actively used in domains like electrical, Automobile, Health supplements, FMCG products, etc.
Now, the Department of Agriculture, Cooperation, and Farmers Welfare has decided to mandate QR for Crop protection products, which means that brands will have to now print or paste QR labels on their products.
The reason to implement these QR Codes is to enable product traceability and to keep a check on the supply of spurious products so as to ensure the availability of quality and genuine insecticides to the farmers of the country.
How it Works-
QR Code is to be printed or pasted as a label on each product. It must contain the following information:-
- Name of the Manufacturer
- Registration Number
- Batch Number
- Date of manufacturing
- Expiry Date
- Name of Product
- Cautionary symbol as per the toxicity classification
- Customer care details
- Antidote statement
- Marketed by
The QR code must also provide a unique identity for each item that can be identified / verified.
Don’t use your ordinary QR Code Generator
You can only generate a static QR Code(all are identical) using QR generators available online which will not be useful. You will require dynamic QR codes(each one is unique) for meeting these regulations. Below are some examples of QR codes that can be printed or pasted on the product as a label–
Benefits of having QR codes on crop protection products
Having QR codes for Crop protection products will have a wide variety of benefits for both Brands and farmers.
Benefits for Agri Businesses
– It will help to keep counterfeiting in check
Counterfeit products are often produced with the intent to take advantage of the superior value of the imitated product. Counterfeit products tend to have fake company logos and brands resulting in patent or trademark infringement. They may also include toxic elements such as lead which is harmful to health. The prime benefit of using the QR codes is that it provides a mechanism to verify the originality of the product.
– Will help in tracing the source of counterfeit & spurious products
QR codes can provide relevant information that can help in tracing the source of counterfeiting
– Prevents tempering of information on the product
Tempering with Expiry date, Batch Code, M.R.P is a quite common problem with Agri products. QR codes
– Can be used to run Track & Trace system implementation.
Track & Trace systems have a lot of benefits. They are useful for Inventory management, Diversion detection, for tracking and tracing each individual item in the system
– Generating Customer Database
Brands can use these QR codes to get directly in touch with their customers. This will help the brand to understand purchasing trends, get useful feedback on the product, and to pitch new offers to the customers.
– Digital Loyalty & Agriculture Marketing
These QR codes can also be used for carrying out digital loyalty programs for the supply chain. This has multiple benefits like engaging dealers, distributors, retailers, or farmers with rewards like cash back or gifts or loyalty points (that can be redeemed). Also, this digital loyalty program can be controlled through an online panel in real-time with analytics on data collected. Thus, making it a better system compared to physical coupons.
Benefits to the Farmers
–Protects them from counterfeiting:
The counterfeit product can adversely affect a Farmer. It can damage or destroy the Crop. These labels will provide farmers with an effective way to verify the products.
Provides essential Information
All the Important information will be provided to Farmers on scanning the QR Code. Brands can also add PDF files, Videos, Images, etc. on how to use the product, product benefits, etc.
Connects Farmers with Brands
Farmers can share feedback and views to the Brand
The addition of QR codes on crop protection products will bring in a lot of benefits to the Farmers community as a whole, Brands, and Supply Chain.
If you are interested in adding QR codes to your products you can contact us. We are already providing these solutions to various Brands. To know more about our solution click here QR Codes for crop protection products