Counterfeiters are continuous, refined, and determined offenders. They drag you down and affect your brand value and revenue generation process. That is why brand owners look for a comprehensive anti-counterfeit strategy that would benefit them up to a great extent. Packaging is essential to safeguard your brand in various ways by using anti-counterfeiting solutions.
In layman’s terms, an anti-counterfeiting packaging solution is a practice of applying personal and overt protections to packaging or directly on the products themselves. These actions often include various advanced technology to track & trace and even verify a product’s authenticity from end to end, as tampering can occur at any point through the global supply chain. With the usage of anti-counterfeit solutions, brand owners can stay assured that forgers will not be able to trick consumers by duplicating genuine products.
How to Prevent Counterfeiting with the Latest in Anti-Counterfeit Packaging
Companies now implement more smart anti-counterfeit programs and spend more funds on them than ever. As a result, most multinational giants believe that fighting fakes is a crucial priority, and they are more ready to finance than now. It makes sense because forgers are no longer small forces anymore; instead, they are becoming an industry with a more vast manufacturing capacity than original brand products.
Three Major advanced modes of counterfeit packing solutions are as follows
Barcode-Based Product Authentication
With rapid globalization, sales, as well as the counterfeiting industry are rising. So It is difficult for consumers to select authentic products with all this misleading information. Technologies like barcodes create unique identities for each product to control and prevent counterfeiting. This barcode-based technology enables shoppers to obtain appropriate product information while purchasing quickly.
Blockchain-Based Authentication
Fake products with a larger ticket size lead to substantial economic losses for international brands. Usually, both authentic and counterfeit products enter the supply chain through similar tracks. The advanced blockchain technology offers individuals immutable codes for each product, making it possible to pinpoint counterfeits more easily. These days companies use blockchain-based packaging to trace the valued products throughout the supply chain.
Anti Counterfeit Labels
Counterfeit products are prevalent in almost every industry, from consumer goods to even the automotive industry. In the case of the auto industry, it has significantly impacted the quality of spare parts and machinery, such as counterfeit enhgine oils are having a long-term effect on engines. In addition, manual inspections often make it hard to differentiate between fake and original products. Attaching anti-counterfeit labels to product packaging permits consumers to verify the authenticity of products.
Fingerprint Serialization
Usually, manufacturers lose track of their goods after shipping, and forgers take advantage of it. Smart fingerprint technology is an innovative way to solve this concern by removing the data from the bar code and turning it into a distinctive scannable mark. Furthermore, fingerprint Serializationis consistent with the blockchain environment, making forgery harder than before. Hence fingerprint-based intelligent packaging solutions are extraordinary preventive measures to fight product counterfeiting.
Anti Counterfeit Seals
Product counterfeiting is a severe concern for pharmaceuticals as it deals with life-saving medicine and devices. Unfortunately, despite the various efforts taken by governments and pharma companies, the fake drug industry is rising at an alarming rate, putting millions of lives at risk. This is because most labeling technologies authenticate the package but are ineffective. Advanced anti-counterfeit seals powered by radio technology are being used to overcome this challenge.
The Benefits of Using Anti-Counterfeit Packaging for Brands
The benefits of Anti Counterfeit packaging help your brand in a variety of ways. First, it helps your consumer to understand and identify between fake products and authenticated ones, therefore helping them to stay aware. Using the above mentioned techniques, you can protect your products’ authenticity and maintain goodwill in the market. These solutions also prevent substantial financial losses and keep your brand image intact.
Conclusion: The Importance of Protecting Your Brand from Counterfeits
Therefore, to avoid the evil clutches of forgers, it is best to use anti-counterfeit solutions to maintain brand value. LetsVeriFy is the leader in providing excellent and innovative anti-counterfeit solutions per your business needs and within your affordable price range. Contact them to know more about it.